Collection planning
Review collection purposes, navigation and internal links. Avoid creating near-identical destinations without a useful audience need.
Commerce SEO
Shopify SEO
Improve Shopify collection and product pages with useful content, considered navigation and checks on the published theme.
Shopify SEO needs to account for the store’s collections, product variants, theme and installed apps. We inspect the rendered pages and the buying information available to customers. Recommendations distinguish what can be edited in the store from work that needs theme development.
Review the Shopify storefront
- 01
Collections
Plan useful category destinations.
- 02
Products
Check descriptions and variant context.
- 03
Theme
Inspect the published page output.
- 04
Validation
Review changes on representative URLs.
Work with the actual store setup
Product-page quality
Check product information, titles and the relationship between variants and page URLs.
Theme and app review
Inspect metadata, structured information and page behaviour after theme or app changes.
Know where a change belongs
Store settings or code
Identify whether the work is a content edit, configuration change or theme requirement. Assign an implementation owner.
Trading constraints
Coordinate search changes with merchandising, launches and product availability rather than treating the store as a static brochure.
Inspect the live storefront first
Sample
Review representative collections and products.
Implement
Update content, configuration or theme requirements.
Recheck
Inspect published pages and shopping behaviour.
Questions about shopify seo
Is installing an SEO app enough?
An app may help with a task, but the store still needs accurate information, sensible navigation and implementation checks.
Will you replace the theme?
Only if a separate review establishes a reason. Many improvements can be made within the current setup.
Platform guidance
Ecommerce search guidance
Google’s documentation for ecommerce website owners.
ExploreDiscuss shopify seo
Tell us about your website, audience and the work you need.