Catalogue architecture
Inspect categories, filters and internal links. Decide which pages have a useful search purpose.
Commerce SEO
E-commerce SEO
Organise product discovery across categories, product pages and useful buying information, with technical checks for the store.
Ecommerce SEO connects a changing catalogue to a website structure that buyers can understand. We review category coverage, product information, URL patterns and internal navigation. Availability, duplicates and template behaviour need attention alongside the content on an individual product page.
Connect discovery to the catalogue
- 01
Categories
Group the products in a useful way.
- 02
Products
Describe the actual offer clearly.
- 03
Templates
Review shared technical behaviour.
- 04
Orders
Measure useful shopping actions.
Review the store as a connected system
Product information
Review descriptions, specifications and structured information against the visible offer. Identify missing answers for buyers.
Technical patterns
Inspect canonicalisation, indexation and unavailable product behaviour by template rather than treating every URL in isolation.
Keep search work tied to trading changes
Stock and availability
Agree how discontinued, temporarily unavailable and replacement products are handled.
Measurement definitions
Review search landing pages alongside shopping and purchase data, with refunds and attribution limitations understood.
Work from templates to products
Map
Review catalogue structure and search priorities.
Improve
Implement template and page-level changes.
Check
Validate representative products and categories.
Questions about e-commerce seo
Should every filter URL be indexed?
Not automatically. The decision depends on whether the page has a useful purpose and how the store manages duplicate combinations.
Do you change product descriptions?
We can review or produce them within the agreed scope, using accurate product information and approved claims.
Platform guidance
Ecommerce search guidance
Google’s documentation for ecommerce website owners.
ExploreDiscuss e-commerce seo
Tell us about your website, audience and the work you need.