Linkable resources
Assess buying guides, specifications and documented expertise. Identify gaps that prevent a resource from being genuinely useful.
Commerce Outreach
Ecommerce Backlinks
Develop editorial references to useful ecommerce resources, buying information and documented product expertise.
A store needs a reason for another website to reference it beyond a product price. We identify useful guides, comparisons and original material, then research relevant editorial audiences. Product claims, image permissions and the intended destination are reviewed before outreach.
Give the product category a useful resource
- 01
Category
Identify a genuine buyer question.
- 02
Resource
Prepare evidence or useful guidance.
- 03
Publication
Find a relevant editorial audience.
- 04
Reference
Review the final context and destination.
Build an asset-led commerce programme
Editorial selection
Find publications that cover the category or its use cases. Assess relevance beyond a site-level metric.
Destination review
Make sure referenced pages remain available and accurate as stock, products and collections change.
Avoid a product-placement shortcut
Commercial transparency
Keep advertising or sponsorship terms explicit. A placement should not be sold as a guaranteed organic ranking improvement.
Resource maintenance
Assign someone to update specifications and product availability after an article has been published.
Prepare an asset worth keeping current
Identify
Choose a useful category resource.
Develop
Check the information and asset permissions.
Approach
Pitch relevant editors and inspect publication context.
Questions about ecommerce backlinks
Do all references need to point at product pages?
No. A guide or category resource may be the more useful destination, depending on the editorial context.
Can you guarantee sales from a placement?
No. We can review relevance and report referral activity where measurable, but cannot promise purchases.
Platform guidance
Google link policies
Review the platform’s link-spam policies before approving an outreach programme.
ExploreDiscuss ecommerce backlinks
Tell us about your website, audience and the work you need.