Service-page planning
Organise information around the dental services the practice has approved for promotion. Keep claims, eligibility statements and treatment descriptions within that review process.
Lead Generation
Dental Lead Generation
Connect suitable dental enquiries with a practice that can respond. Plan the service message, contact route and appointment process together.
A practice needs to know which services it can promote, which claims have been approved and how the reception team will handle enquiries. We work around those boundaries. Treatment suitability, diagnosis and patient advice remain with the qualified clinical team.
A clear path to the practice team
- 01
Service
Use a reviewed description of the practice's offer.
- 02
Information
Explain the appointment and practical next steps.
- 03
Contact
Collect appropriate contact and scheduling details.
- 04
Consultation
Let the clinical team assess suitability.
Marketing with the practice workflow in view
Campaign and policy review
Review the relevant platform and market requirements before launch. Health-related advertising needs care around claims and audience use; approval is not something a marketing page can guarantee.
Enquiry handling
Agree the contact fields and routing the reception team needs. Medical history and detailed clinical information should go through the practice's approved patient-intake process.
Appointment reporting
Separate initial contacts, suitable enquiries and booked consultations. Use aggregated operational feedback to improve the campaign without circulating unnecessary patient information.
Keep the appointment request useful and appropriate
Practice information before the form
Show the practice location, relevant services, opening hours and a clear contact route. Clinical statements and treatment descriptions need the practice’s review before they are used in a campaign.
A careful handoff to the practice team
Collect the contact details needed to respond and route the request to the right person. An enquiry is not a diagnosis or a treatment recommendation; suitability is discussed by the practice.
Agree the boundaries before launch
Confirm the service scope
Review practice capacity, service information and the people responsible for clinical and advertising approvals.
Test the contact process
Check forms, phone routes, confirmation messages and the reception team's follow-up responsibilities.
Review enquiry quality
Use the practice's feedback on appointments and suitability. Make changes with the required approvals.
Questions about dental lead generation
Will you assess treatment suitability?
No. The clinical team must assess suitability and give patient advice. Marketing work should help the right enquiry reach that team.
Can we advertise every treatment in every market?
Platform rules and local requirements can differ. The practice should review the planned claims, services and audiences before a campaign is launched.
What should the first form ask for?
Usually the information needed to contact and schedule the person, within the practice's agreed process. Sensitive clinical details need an appropriate patient-intake route.
Further reading
Platform guidance relevant to this service.
Google healthcare advertising policy
Google publishes healthcare advertising requirements; applicability should be reviewed for the service and market.
ExploreReview your practice's enquiry process
Tell us which services you want to promote, where the practice operates and who will handle incoming contacts.