Page and navigation structure
Map the information visitors need and how they will reach it. Keep labels descriptive and avoid burying an important action inside a complicated menu.
Design and Development
Web Design Services
Design a website people can understand and your team can maintain. Start with the tasks visitors need to complete and the content that supports them.
A visual direction should help the site explain the business. We plan the page structure, layouts and interactions together, then check the experience on smaller screens and with a keyboard. The build scope should also define how the team will edit content after launch.
From visitor task to an editable page
- 01
Understand
Identify the audience and their main tasks.
- 02
Structure
Arrange pages and content around those tasks.
- 03
Design
Develop responsive layouts and interactions.
- 04
Maintain
Give the team clear editing responsibilities.
Design decisions that survive handover
Responsive layouts
Design the content hierarchy for narrow and wide screens. Check long headings, real images and variable-length content rather than only ideal sample text.
Accessible interactions
Include visible focus, meaningful labels and readable content in the design work. Treat keyboard use and form feedback as part of the experience.
Editing and handover
Define which sections the team can change, the fields they need and how images should be prepared. Review the editor alongside the public page before handover.
Review the page with real content
Define the site
Agree the audience, page list, editing needs and implementation responsibilities.
Design the system
Develop the visual direction and representative page layouts. Test them with actual content and different screen sizes.
Build and review
Implement the approved scope, check interactions and hand over the editing workflow with useful examples.
Resolve the page structure before the visual polish
The visitor’s route through the site
Identify the audiences, important questions and actions the site needs to support. Map page relationships and content priorities before spending time on a polished layout that may omit essential information.
A practical handoff
Agree responsive states, interaction behaviour, reusable components and the content the development team will need. Confirm whether implementation is included or managed as a separate scope.
Questions about web design services
Is development included?
It can be. A proposal should distinguish design, content preparation, implementation, integrations and ongoing maintenance.
Will the team be able to edit the site?
We can include an editable content system. The scope should identify which layouts and fields can change without developer work.
Does animation affect accessibility?
It can. We plan motion so content remains readable and provide reduced-motion behaviour where animation is used.
Further reading
Platform guidance relevant to this service.
Accessible design guidance
web.dev explains practical considerations for accessible navigation, forms and interaction.
ExplorePlan a website your team can use
Share the current site, the pages you need and what your team should be able to edit.