Campaign structure
Group keywords and ads by offer, location and intent. Review search terms and exclusions so unrelated demand does not quietly consume the test budget.
Paid Marketing
Google Ads Management
Reach people searching for what you sell. We plan Google Ads campaigns around your offer, landing pages and the actions your business can measure.
A form submission is the start of a sales conversation. Campaign planning should account for lead quality, the time it takes to close a sale and the budget you can sustain while testing. We review those constraints before recommending an account structure.
Connect search intent to a business outcome
- 01
Search intent
Separate service, product and research queries.
- 02
Relevant offer
Match the ad to the question behind the search.
- 03
Conversion
Track a useful call, enquiry or purchase.
- 04
Sales feedback
Review what became a qualified opportunity.
What we manage in your account
Conversion measurement
Define the actions that matter, test their tracking and check for duplicate events. Where appropriate, connect later sales outcomes to the original enquiry.
Landing-page alignment
Compare the promise in the ad with the page a visitor reaches. Give the offer, evidence and next action enough space to answer the buyer's questions.
Account reviews
Review spend, search demand, conversion quality and the next experiments together. Record changes so a short-term movement is not mistaken for a lasting improvement.
Decide what a conversion is worth
Separate an enquiry from a sale
Agree what qualifies a call or form submission, who reviews it and how the eventual sale is recorded. A campaign can generate more enquiries while sending the sales team less useful work.
Set a commercial test boundary
Bring an approximate sale value, gross margin and the share of enquiries that typically become customers. These inputs help frame a test budget; they do not establish a guaranteed acquisition cost.
From account review to an operating plan
Review the starting point
Check account access, tracking, previous tests and the offer's economics. Agree which outcomes the reporting should follow.
Launch a bounded test
Set campaign budgets and an initial hypothesis. Review ads, exclusions and destinations before spend begins.
Use sales feedback
Compare enquiry quality with the campaigns that generated it. Keep, change or stop tests using the evidence available.
Pricing
Choose your campaign scope
Prices in USD
Sprint
$999
one time
Audit + 30 day rebuild
- Full account audit
- Conversion tracking fix
- Campaign restructure
- Two week launch support
Most popular
Growth
$1399
per month
Always on management
- Everything in Sprint
- Daily optimisation
- Weekly creative testing
- Monthly strategy call
- Looker Studio dashboard
Scale
$2499
per month
- Everything in Growth
- Dedicated media buyer
- Landing page CRO
- Slack channel access
- Quarterly business review
Questions about google ads management
Is your fee the advertising budget?
Management work and advertising spend are separate. We agree the scope of work and the budget paid to Google before a campaign starts.
Can you guarantee a cost per lead?
No. Auction conditions, the offer, conversion rate and lead definition all affect the result. We can agree a measurement plan and test budget, then review the outcomes.
Can existing campaigns stay in place?
Yes. An account review can identify changes worth testing while preserving useful history. A rebuild is a decision to justify, rather than an automatic first step.
Further reading
Platform guidance relevant to this service.
Google Ads offline conversions
Google explains how later offline outcomes can be connected to advertising interactions.
ExploreDiscuss your Google Ads account
Bring your current account, an offer and a view of what a qualified enquiry means for your team.