Publisher research
Review subject coverage, recent work and the reason your contribution belongs there. Avoid indiscriminate contact lists.
Editorial Outreach
Blogger Outreach
Find relevant specialist publishers and approach them with useful material, clear expectations and an appropriate contribution.
Outreach should account for what a publication covers and how its audience uses the content. We research suitable publishers, develop an honest pitch and manage the conversation. We do not present a private network, automatic acceptance or ranking improvement as an assured result.
A relevant publisher conversation
- 01
Research
Understand the publication’s audience.
- 02
Contribution
Choose a useful topic or asset.
- 03
Contact
Make a clear, specific approach.
- 04
Outcome
Document the response and any publication.
Put audience fit first
Pitch development
Explain the topic, evidence and intended reader benefit. Keep commercial expectations explicit.
Response management
Coordinate follow-up and editorial requests. Record the status and context of any resulting placement.
Respect the publication’s role
An independent decision
An editor can decline, alter or delay a contribution. Reporting should distinguish outreach activity from confirmed publication.
Transparent arrangements
Document any sponsorship, asset permissions or attribution expectations before production starts.
Research a smaller, relevant list
Match
Select publications with an audience fit.
Approach
Send a contribution-led pitch.
Document
Track conversations and published results.
Questions about blogger outreach
Do you send the same pitch to every site?
The approach should explain why the material is relevant to that publication. A generic mass pitch is not a useful editorial strategy.
Will every placement include a link?
Attribution and linking are subject to the publication’s policy and editorial decision.
Platform guidance
Google link policies
Review the platform’s link-spam policies before approving an outreach programme.
ExploreDiscuss blogger outreach
Tell us about your website, audience and the work you need.